“Retailers who take meaningful steps to drive consumer loyalty are 88% more profitable than their competitors who do not” - Deloitte research
Loyalty4All® solution is powerful instrument for retaining and attracting new customers by maximizing customer experience and satisfaction, thus increasing the business value and ROI. System’s flexible structure for defining loyalty schemes and simplicity of redeeming mechanism will result in tremendous growth of loyal customers. Standard card payment infrastructure and advance innovative channels are used for capturing purchase habits and for delivering benefits achieved through program participation. This radically minimizes investment necessary for the start up.
In today’s fast growing and dynamic markets the offer is almost balanced. Customers purchase decisions are determined by transactions additional values. Loyalty4All® provides efficient system for rewarding the loyal customers by encouraging them to actively and willingly participate in process of creation of the business offer.
“Business can boost profits by almost 100% in 5 years by retaining only 5% of their customers.” - Harvard Business Review
System architecture allows full support of international standards and also has the flexibility to support local and some domestic fulfillment requirements. The latest report from database marketing and loyalty scheme specialist GI Insight reveals that loyalty programs have become more important over the course of the recession. Focus of loyalty is on segmentation and triggering methods with complex rewards calculation and delivery at the point of sale. Overall 71% of marketing decision makers felt that loyalty schemes have become more vital to successful business over the last two years. With Loyalty4All® business owners could easily create appropriate loyalty scheme and aim specific profitable segment of customers. Customer insight is provided through permanent behavioral segmentation. Through the use of loyalty schemes, the Loyalty4All® will become a company’s most strategic asset and can help develop customer loyalty at a time when consumers are re- assessing their shopping habits. Loyalty4All® is specially designed to satisfy retailers' needs for an integrated solution. It provides view at customer data from completely new perspective. Newly created knowledge opens high performance direct marketing channels. Offering quality of customer loyalty schemes can encourage repeated, customized, and effective relationships driven by a loyalty program that provide a lifetime of sales value.
Key feature
Easy to use/easy configuration
Suitable for the banks and merchants
Provides on line redemption
Loyalty4All benefits
Easy to use/easy configuration
Suitable for the banks and merchants
Provides on line redemption
Retain customers. Loyalty programs helps you keeping your customers by giving them value in return for their repeated business
Banks could use existing base of issued cards
Generates recurring footfall with incentives
Capture consumer profiles
Understands changing needs and behaviors, having up-to–date customer base
Collects data
Understands individual needs, treat different customers differently
Engage customers in dialogue
Tailor loyalty program benefits to key customer segments
Inform better decisions on the business fundamentals
Optimize service experience
Build cost-effective program
Create Special promotions
Make customer feel special
Use Referrals - Unpaid ambassadors
Functionality
“Retailers switching from paper gift certificates to magnetic stripe prepaid cards realized a year over year sales jump of 15% - 46%” - Standard Register’s Survey of National Retail Card Issuers
Loyalty4All® is using advanced technologies and BI tools, collected and analyzed data will help improving all aspects of business relationship with customers, maximizing retention and spending rate. It will move customer loyalty card to the top of his wallet.
“Consumer spending is 46% higher with companies that offer loyalty programs.” - Total Research Corp
Consolidating customer account data with survey data in a central repository accessible by appropriate users from across the enterprise, creates a more in-depth, 360 degree view of the customer than it was ever possible before. Points and rewards create the ultimate promotional tools, motivating and rewarding frequent purchasers. User motivation is maintained through algorithmic exchange of virtual benefits for instant purchase discounts, voucher gifts… A consumer is more likely to purchase goods and services with a payment card that earns mileage points. Point based system allows programs owners to give customers opportunity to collect virtual benefits during each purchase that meets some predefined rules. Points can be integrated into every marketing and promotions feature that program owner define. Owner defines the algorithms and limits: minimum requirement, next increment, categories, cut over periods. Customer could participate in several programs at the same time. Multidimensional data research and reports are designed to provide comprehensive, holistic look at program owner and customer relationship.
Loyalty4All® provides powerful loyalty execution engine that calculates the awards and redemptions on line and at the same time keeps the program simplicity and clarity in order to be widely implemented. Voucher gift system is an extension of existing reward model, where customer receives some special gift for shopping under some prespecified conditions. Voucher is printed on POS terminal standard slip with instruction details. Vouchers contain some standard data: secret code, serial number, amount, expiry date. During the redemption voucher is validated on the server side, and after approval it is marked as used and archived. Vouchers enhance schemes, provides possibilities for synchronized actions between several ownerscross loyalty. Loyalty4All® sends timely and accurate information to customers. During the each purchase, promotions texts and account information are sent from host to be printed on POS slip. System provides additional channels for SMS notification and customized web portal, enhancing quality of two-way communication.