UniCredit available on tablet with Asseco SEE
Asseco SEE, a leading end-to-end digital banking solution company, and UniCredit CEE (www.unicreditgroup.eu) have successfully rolled out a fully native New Generation Tablet Banking solution in six UniCredit CEE countries (Bulgaria, Czech Republic, Romania, Serbia, Slovakia, and Slovenia).
Asseco SEE, a leading end-to-end digital banking solution company, and UniCredit CEE (www.unicreditgroup.eu) have successfully rolled out a fully native New Generation Tablet Banking solution in six UniCredit CEE countries (Bulgaria, Czech Republic, Romania, Serbia, Slovakia, and Slovenia). Apps for iPads and Android tablets are now available in the iTunes and Google Play stores, respectively. These apps offer a new experience for clients who need a mobile banking app optimized for larger screens.
Because customers in Central and Eastern Europe increasingly use tablets at home more often than PCs, UniCredit decided to offer a dedicated, modern app for customers who prefer doing their banking on a tablet while sitting on the sofa with their families. Like the iOS and Android apps for smartphones, the new tablet app will soon add new services and functionalities addressing the specific use context and technical capabilities of each device. These features will include money management, geo-located services, and barcode payments.
Asseco SEE and UniCredit CEE have a successful, long-term partnership in mobile innovation and security. Asseco SEE is a trusted partner and is responsible for the delivery of mobile banking and tablet apps for 11 UniCredit banks in the CEE region, most of which are serviced through UniCredit Business Integrated Solutions in Vienna, Austria. Asseco SEE was tasked with delivering a state-of-the-art native tablet banking application that would differentiate UniCredit CEE on the digital banking market.
Focus on user experience
The new app is designed to keep up with the fast pace at which online services are evolving and to meet the rising expectations users have for digital banking experiences.
The UniCredit CEE app for smartphones offered a solid base framework for the new tablet app. Browsing products and services is easy when long, cumbersome menus are replaced with gestures by leveraging the “m-plane,” which is UniCredit’s innovative navigation approach to digital banking. After a couple of sessions, users can memorize how to navigate the application and consistently find what they are looking for on a smartphone or tablet. With this “finger memory,” once a user learns a particular gesture, he or she can easily repeat it without thinking. For example, all payments can be immediately completed in the payment box, an interactive tool that removes the complexity of transactional banking.
Robust technology, an advanced front-end development framework, agile methodology, and the constant involvement of qualified UX designers and mobile developers help ensure that the end product fulfills the modern user’s needs.
Mauro Maschio, Head of Retail UniCredit CEE, said:
“As a market leader in the CEE region, our constant objective is to deliver the best modern technology to our end customers. For this reason, part of our digital banking strategy was to offer to our clients unified user experience through all channels and on as many end user devices as possible, trying to meet the expectations of all segments of our customers. Together with Asseco SEE we successfully delivered end product which will refine the digital banking experience of our clients and is ready to raise the bar high for tablet banking market in Europe.”
Dražen Pehar, President of the Management Board at Asseco SEE Croatia, said:
“Real tablet banking is here. It was a great experience delivering it with UniCredit CEE, and we really had to look at a different angle, even with ASEE being a pioneer in mobile banking experiences, to make sure our tablet banking product fits customers’ needs perfectly. We had to go back to the drawing board to consider the technology and the customers’ motivations to use tablet banking. I truly believe the end result justifies our efforts and shows all the benefits of using a native tablet banking app. Security, interaction responsiveness, and the hardware capabilities embedded in native tablet banking apps will be future differentiators in conducting banking on tablets.”
UniCredit Tablet banking app video
Check it out: Google Play, AppStore
About UniCredit CEE/UniCredit Group
UniCredit is a leading European commercial bank with strong roots in 17 countries. Its overall global network embraces approximately 50 markets with nearly 8,600 branches and more than 145,000 employees (as of 31 December 2014).
In the CEE Region, UniCredit runs the largest and most diversified international banking network with approximately 3,500 branches (Poland and Turkey included).
The Group operates in Austria, Azerbaijan, Bosnia and Herzegovina, Bulgaria, Croatia, the Czech Republic, Germany, Hungary, Italy, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey and Ukraine. In the Baltics, UniCredit is present through its Leasing subsidiary (as of 31 December 2014).