First Cashless Zone in B&H and Region Powered by Payten

The first Sarajevo Street Food Festival begins on July 27th in Sarajevo, Bosnia and Herzegovina, with Payten, Member of ASEE Group, as one of the partners in the project together with MasterCard and Intesa Sanpaolo. Payten’s solution for cashless payment will be used during the event to support Sarajevo Street Food Festival as the first cashless zone in Bosnia and Herzegovina and the region. Payment will be possible only by card offering no options for using cash. Visitors without a bank card will be able to purchase a special card at the festival.

The first cashless zone in this region will be established in Sarajevo during the Sarajevo Street Food Festival and we are especially pleased that we have been selected as a credible partner whose solution will be used during the festival. In this way, Payten as part of the Asseco SEE Group confirms its leadership position on the local and regional market, and proves its capacity to make a step forward and offer innovative solutions that will contribute to greater efficiency, simplicity and security during payments. Such an interesting and attractive project comes at the moment when, after the implementation of the solution for money withdrawal using mobile phones, we will soon implement payment through mobile phones in Bosnia and Herzegovina."- said Mirza Ustamujić, General Manager of Payten in B&H.

The festival, which will last for three weeks, will host over 40 exhibitors of national, international and healthy cuisine, as well as a selection of sweets, that will present their specialties. Visitors and tourists will also be able to enjoy concerts every night, along with after-work parties every day, workshops for children and adults, and prize games. Television live cooking will especially attract the attention of visitors, who will have the possibility of enjoying many international and national dishes.