ING Bank in Romania implemented ATM software from Asseco SEE to grow ATM revenue
ATM Campaign Management Solution Successfully Developed and Implemented by Asseco SEE transforms ATMs network into sales channel to retail clients at ING Bank Romania.
ATM Campaign Management Solution Successfully Developed and Implemented by Asseco SEE transforms ATMs network into sales channel to retail clients at ING Bank Romania
Asseco SEE and ING Bank Romania have successfully completed a project on ATM Campaign Management which is broadening the ATMs functions to increase the customer demand. With ATM Campaign management, ATMs network is transforming it into a new distribution and sales channel for Retail banking. This solution provides the Bank with a possibility to increase a profitability of ATM network and to strengthen customer relations more effectively and with greater ease.
Asseco SEE’s web-based ATM Campaign Management solution enables simplified marketing campaign creation and delivery in a fast, easy and cost-effective manner. It also provides total campaign customization based on customer profile, target group or even unique client to increase sales of campaign products. Asseco SEE’s ATM Campaign Management also offers a ‘contact collector’ for non-account holders providing the Bank with a database containing potential customers.
“ING Bank Romania was seeking a tool which could help us to upgrade customer relations in an easy and cost-effective manner. In the first three days of using Asseco SEE’s ATM Campaign Management solution, our campaign was shown on 200 ATMs delivering messages and receiving feedback from over 30,000 customers. This is an excellent result which would require much more time and resources if we were implementing the campaign through some traditional channels. It shows that ATM as a channel for marketing and sales brings significant benefits to our Bank, and also to our clients”, said representative of ING Bank Romania. This solution is in operation on more than 400 ATMs within INB Bank Romania.
In a separate box – short about ATM CM
ATM Campaign Management:
- Provides new distribution and sales channel for retail banking
- Increase profitability of ATM network
- Promote banking products to active ATM users to benefit from sales opportunities
- Collects contacts and promotes the Bank to non-client ATM users to exploit sales opportunities
- Increase sales for campaign products
- Gain new clients, cardholders