Designed to help create a stronger relationship with customers using real-time analytics.
If you know each customer and their specific individual needs, you can build lasting relationships with them. We can help make your relationships work with our innovative software that evaluates not only data, but also customer behavior. You can react positively to each customer, providing them with the right information and options when they need them.
With a set of analysis and predictive models, this solution aims to help banks gain new clients, retain current customers and maximize their profitability with well-timed actions and offers that improve customers’ loyalty and their relation with the bank.
Key features
Customer segmentation
Segment customers using criteria including customer demographics, activity, and product usage data
Marketing list management
Automatically generate marketing lists, and make manual adjustments
Campaign management
Manage a campaign lifecycle: design, plan and monitor its execution
Campaign response analysis
Monitor campaign KPIs and measure effects
Customer attrition analysis
Identification of attrition alerts and trends
Interaction analysis
Insight into client’s behavior and channel utilization
Cross-sell analysis
Business benefits
Improved customer retention
Increased customer satisfaction and loyalty
Improved marketing effectiveness
Improved control and automation of campaigns
Technology stack
Programming languages and main frameworks
Microsoft .Net (C#), Windows Presentation Foundation, Windows Workflow Foundation, Windows Communication Foundation, Entity Framework
Presentation
Rich client Windows desktop application with ClickOnce deployment
