Predictive Customer Analytics

Customers are becoming more and more connected, with access to an abundance of information – where to buy, how much to pay, what product quality to expect. If you know your customers and their specific individual needs, you can provide them with what they seek and build lasting relationships with them. Bearing this in mind, it is increasingly important to predict their behavior and expectations from the bank and act accordingly and timely.

We can help make your relationships with customers work through our innovative software that evaluates not only data, but also customer behaviors. With this kind of knowledge, you can respond to each customer’s request and interest, providing them with the right information and options when they need them. Timeliness and accuracy of banks’ reaction have become crucial in the modern market.

Predictive Customer Analytics by ASEE, incorporating a set of analysis and predictive models, aims to help banks retain current customers and maximize their profitability with well-timed actions and offers that improve customers’ loyalty and their relationship with the bank. This solution will assist you in overcoming the following:

Challenges

• Incomplete/missing customer data. Often, only a minor segment of retail customers has complete data. It is important to identify data quality and mitigate these situations. Customer data often resides in multiple operational systems across different lines of business, leading to disparate and duplicate customer data.
• Inability to predict customer behavior. Inconsistent and incomplete customer data, together with the utilization of deprecated analysis tools, causes difficulties in making viable predictions of customer behavior.
• Irrelevant offers. Without prediction models, it is hard to identify which offer will be truly relevant to the customer.
• Decreased customer loyalty. Increased competition continually erodes customer loyalty.

To face such challenges with confidence, you need a powerful, multipurpose predictive analytics solution that can turn data into insights and actions using state-of-the-art statistical and machine-learning algorithms.