2013-04-18

UniCredit Bank Introduces ‘One button bank‘ concept - a Branch Automatization to Prevent Queuing

Following worldwide trends and group strategy in customer service, UniCredit bank in Serbia has started a project called “One button Bank” in order to provide some of customer-facing, front-end operations through automated self-service solutions. By automation, standard banking transactions will become available through ATMs 24/7 without queuing and more suitable for the ‘on-the-go’ lifestyle of today’s fast-paced world.

UniCredit bank and Asseco SEE have started this project six months ago and functionalities that are already successfully implemented are: currency exchange, bill payment, mobile top-up and cash-in option for fast and easy depositing.

The Bank’s clients can now pay bills on ATMs to all three mobile operators in Serbia, Telekom, Telenor and VIP, internet provider Verat Net, utilities services to Infostan, Power Utility Elektrodistributcija, Informatika, PTT, Toplane Leskovac, etc.

Good example how customers accept bill payment on ATM is Leskovac: According to statistics, number of bills paid through this channel is over 800 per month since introduction of this service in October 2012 in Leskovac:
“The greatest success of bank employees is gaining the trust of a client. In order to gain the trust of the client, bank employee has to, with his knowledge, responsibility and integrity to relive the client of any doubt, ignorance and fear of the unknown. Guided by this logic, over time the relationship between banker and customer becomes the relationship which is characterized by mutual respect and in that moment the feeling of a new kind of connection is created. We have managed to exploit our knowledge, the power of new technologies and values to gain the trust of clients. Multifunctional ATMs developed by Asseco SEE create a simpler, faster and more convenient banking experience for our clients. Since the beginning of the “One button bank” project, number of transactions on the automated self-service has been increased more than two times which actually enabled our staff to commit to product sales and customer care”, said Predrag Mitrovic, UniCredit’s Branch Manager in Leskovac, Serbia.

“In accordance with our strategy, we are focused on innovative and state of the art services, as well as on technological solutions which makes life of our client easer, safer and the most important which are not time-consuming. Therefore we are convinced that our cooperation with Asseco SEE for sure in the future will grow.”